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The iPad Pro Is a Beautiful Lie — And We Love It Anyway
Why Apple’s most confusing product is also its most seductive
Paradoxical products offer ways to learn about human behavior. We like to live in the contradictions that shimmer and project us into a fairy world. If it makes sense, it doesn’t matter.
At first, the iPad had a clear meaning. It was a tool that would allow you to hold the Internet in your hands. It was neither a giant iPhone nor a MacBook without a keyboard but with a multi-touch screen.
It was an iPad.
Its mission was to be the best content consumption device in the market—nothing more. Nobody complained. It was a success.
Like the iPod.
Do you remember that other amazing piece of technology? At the time, it was the object of desire. It was priced at about 40% more than the mp3 player from other brands (e.g. the Creative Nomad Jukebox).
I still remember the emotion when I opened the box of my first iPod Mini. I felt pampered. I felt I spent well every cent. Until the day I lost it, I was a super happy iPod Mini user.
Like all iPods, mine wasn’t a something else replacement. It was only for music listening. And it was perfect. Until May 2022, when Apple stopped selling…
