The Software Is an Entrepreneur

It‘s an entrepreneur in a dematerialized market of desires where reputation is pivotal

Map written by the author

When something permeates the lives of billions of people, it is no longer what that thing was originally. Instead, it is about understanding how that thing has influenced and changed the environment in which it operates.

The software is such a something. Its original nature of being running code solving some problems is no longer essential.

What’s relevant is that early in the morning, when you wake up until night when you go to sleep, you depend on software. And billions of people with you.

The identity of an entrepreneur

To understand what software is and will be in the future, think of the stories of the giant software companies we all know. Amazon, Apple, Facebook, Google, and Microsoft — some of the biggest ones — started from nothing and have conquered the world thanks to what?

Each giant has deeply understood and amplified a human facet:

• Amazon has focused on commerce. Amazon is the world’s store, offering everything from books to anything else, including cloud and video streaming.
• Apple has focused on perfection — at least at the perception…