How to Write About Tech for Non-Tech Audiences: the Graphical User Interface (GUI) Lessons

How can technical communicators deliver easy-to-learn knowledge to non-tech people?

Luca Vettor
4 min readMay 14, 2024
Image by Raisa Binte from Pixabay

Technology (tech from now on) brings peculiar language and thinking attitudes from tech people. On the other hand, most people who use tech don’t have the time or knowledge background to understand the tech mindset.

Think of journalists in front of a Content Management System (CMS) like WordPress. They aim to craft stories for their audience rather than understand the tech behind the CMS.

However, journalists need to use a CMS for their daily tasks: This is where technical communicators come into play and bring a bridge mindset between tech and non-tech.

The problem is: How can the friction between tech (like CMSs) and users’ purposes (like delivering compelling stories) be minimized?

Building the bridge

There are two learning paths we, as humans, can go through:

  • Learning from scratch
  • Learning by analogy

Learning from scratch is disruptive, as the newly acquired knowledge cannot be anchored to anything already stored in the learner’s mind…



Luca Vettor

My 24 years in the IT industry and physics degree flow into my mission: simplify what appears complex.