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My Journey into the World of Marketing: A Newbie’s Adventure (Episode #1)
Steal how to learn complicated topics like marketing
As you can read in my bio, my professional experience doesn’t involve marketing. Well, at 49, it’s time to learn that foundational skill!
If you aren’t a marketer, we start the same. We might have some blurred ideas and pre-judgments about marketing. Let’s get rid of that. Let’s learn the foundations of marketing and apply them in real life.
If you are a marketer, leave in the comments how wrong I am as a newbie. Errors are precious, and you can spot mine!
My non-yet-marketer friend, are you ready? Let’s learn!
First, study
Study what? A book.
How do I select it? I asked ChatGPT for the most-rated books on marketing. I chose ‘This is marketing’ by Seth Godin (nonaffiliated link) among them.
Let’s start by taking notes per chapter.
In this article, I study the first eight chapters.
Chapter #1: Don’t be aggressive
It’s easier to make products and services for the customers you seek to serve than it is to find customers for your products and services. (p. 6)
